Earlier this morning at 7:01am local time, Apple’s wrist-worn device went on sale in three new markets: New Zealand, Russia and Turkey. The Apple Watch is available through the Apple Online Store in New Zealand, Russia and Turkey, in addition to select non-Apple locations.
In Turkey, for example, the device is also available via company-woned brick-and-mortar stores at the Zorlu Center and Akasya Shopping Center in Istanbul. In Russia, the Apple Watch is available for walk-in customers at iPort, Re:Store and C-store outlets. And in New Zealand, the Apple Watch can be purchased in select Apple Stores.
Apple Watch prices in New Zealand, Turkey and Russia are as follows:
New Zealand
The New Zealand Heraldreportsthat the device debuted quietly in the country as the hype for the gizmo is noticeably more subdued than previous products.
Here’s a customer checking out the watch at a New Zealand Apple Store.
Apple Watch’s first New Zealand purchaser#paulhenry#AppleWatch@PaulHenryShowpic.twitter.com/YJXNLbqzkR
— Aziz Al Sa’afin (@Azizle)June 07, 2025
According to Kirk Burgess, Apple CEO Tim Cook and Vice President of Worldwide Marketing, Phil Schiller, both queued up for the New Zealand launch this morning.
The Apple Watch is currently available in the United States, Australia, Canada, China, France, Germany, Japan, Hong Kong, Italy, Mexico, New Zealand, the Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey and the United Kingdom.
Best Buy will start carrying the device across online and retail stores in the United Stateson August 7. Best Buy Canada confirmed earlier this morning that the Apple Watch will hit more than fifty retail locations in the countryon August 14.
Photo: a customer trying on an Apple Watch in Russia, via@Bon_Sens.
