ThePixel 10launch is on the horizon, and mirroring last year’sPixel 9reveal, it’s expected that the phones will be unveiled at aMade by Google eventthis summer, possibly in August.
While theleaksprovide a fairly clear view of what to expect from the Pixel 10 series (spoiler alert: it’s strikingly similar to the Pixel 9), here are four things I believe Google needs to do with the Pixel 10 to capture the hearts and minds of more people, including iPhone users who are becoming disillusioned after Apple’s recent missteps with Siri and Apple Intelligence.
Pixel 9 features a 6.3-inch display and a familiar design. It supports the addition of a 48-megapixel ultrawide lens to its rear camera array alongside Google Gemini and AI features.
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4Go big with Tensor
Google’s Tensor G5 chip needs to catchup to Apple and Qualcomm
One of Apple’s significant advantages over Google is chipset design. Apple’s latest A18 and A18 Pro chipsets have more raw processing power than Google’s Tensor G4 chipset, which is found in the entire Pixel 9 lineup. Does the Pixel 9 feel slow or choppy during day-to-day use? Absolutely not. However, if Google truly wants to persuade more Android users and iPhone devotees to make the switch, equipping the Pixel 10 with a more powerful chipset is essential, especially for gamers and content creators.
The Pixel 10 is expected to feature a new chipset: Google’s Tensor G5. Although the exact speed is unknown,leaks suggestthat it will not represent a significant leap in performance. However, there is still hope for Google’s Tensor G5 chipset to exceed expectations. For the first time, Google is reportedly ditching Samsung for the manufacturing of its Tensor chip and is instead opting for a 3nm Tensor G5 chipproduced by TSMC. In contrast, Samsung manufactured last year’s G4 chip using a 4nm process. The advantages of the 3nm process include enhanced performance and efficiency due to the smaller size of transistors.
If Google launches a significantly improved Tensor G5 chip for the Pixel 10 that competes effectively with Apple’s A18 Pro chip (and the upcoming A19), as well as Qualcomm’s Snapdragon 8 Elite, it could attract many users who are justifiably concerned about performance.
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3Maintain the Pixel identity
Please keep the camera bar as is Google
One way I think the Pixel 10 could shine this year is if Google retains the camera bar design introduced with the Pixel 9 series. Personally, I love that design, and if Google wants to maintain a unique identity for its Pixel phones that clearly distinguishes them from the Galaxy S25 series and the iPhone, then I believe keeping the Pixel 9’s camera bar is the best way to do that.
This year, there has been considerable discussion about camera bars, notably since leaks suggest theiPhone 17 Prowill feature a large rectangular Pixel-like camera bar that protrudes from the back of the phone. Additionally, there’s theGoogle Pixel 9a, which, compared to its predecessors like the Pixel 8a and 7a, completely forgoes the camera bar altogether. In my opinion, this somewhat detracts from the phone’s identity. you may look at a Pixel 8a and the Pixel 9 and immediately recognize them as Pixels; you can’t quite do that with the Pixel 9a.
Aesthetics matter greatly. In my opinion, the Pixel 9’s camera bar design looks much better than that of the Pixel 9a and the leaked design of the iPhone 17 Pro. If the Pixel 10 wants to win over more people, keeping the Pixel 9’s sleek camera bar is an easy way to do that, especially if Apple’s new iPhone 17 Pro design turns out looking ugly.
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2Put Gemini in the spotlight
At Google I/O 2025, the tech giant showcased its major advances with Gemini, its premier AI technology. Google is investing billions of dollars and extensive development resources into Gemini, and this is evident with features likeAI Modeon Google Search, its Veo 3 video generation model, Deep Research, and the new Gemini 2.5 Flash model, which is smarter and faster than previous models.
If Google wants Gemini to be a key selling point for its phone, it needs to demonstrate with the Pixel 10 how people can use it to enhance their everyday lives and how it can accomplish tasks that Apple users can only dream of with Apple Intelligence and Siri.
It’s no secret that Apple has fallen behind in the AI race. At WWDC 2024, it showcased many features for Apple Intelligence, like on-screen awareness, but under-delivered on many of those commitments this year. In March,Apple delayed"a more personalized Siri" for Apple Intelligence until later this year, with a spokesperson saying that it was taking the company “longer than we thought.” Rumors suggest Siri could even be glossed over entirely by Apple at its upcoming WWDC event in June.
Google, you have a clear advantage with Gemini over Apple Intelligence, so make that known loud and clear with the Pixel 10.
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1Competitive pricing
Google, don’t hike the price on the Pixel 10
There’s a lot of economic uncertainty right now, and one way Google could win over consumers with the Pixel 10 is by keeping the price the same as the Pixel 9, or better yet, lowering it if possible.
Tariffs have been on the minds of many consumers. Every week, there seems to be a new concern about how tariffs could dramatically increase the price of electronics, like smartphones, laptops, gaming consoles, and more. Recently, President Trumptook direct aim at Apple, threatening to impose a 25 percent tariff on the company if it doesn’t start bringing iPhone manufacturing to the US.
Apple was already rumored to beincreasing the priceof the iPhone 17 series this fall, and now with Trump’s tariff threats, that seems increasingly likely. Google isn’t immune to tariffs, but if it wants more people to choose a Pixel 10 this year instead of an iPhone 16 or an iPhone 17, it should maintain its current pricing or, better yet, slightly lower it.
The 128GB Pixel 9 currently starts at $800, the same price as the 128GB iPhone 16. If the price of the iPhone 17 increases, the Pixel 10 would be in a good position if it stays at $800, but even better if Google cuts the price a bit to entice consumers.
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